About

Sofia Neto

My journey is one that goes from analog to digital... I studied architecture for 6 years in the universities of Porto and Florence. My course focused on the craft side of it - hand made, materials, construction, concept and the truth of it all. During this time I developed my drawing skills and soon started freelancing as an illustrator/designer.

I still felt that I was missing the digital and technological knowledge in my education, so I moved to Stockholm and did the Interactive Art Director program at Hyper Island. This very forward thinking school gave me tools that not only made me a better designer today, but most importantly made me understand people, team dynamics and how to work more efficiently.

Soon after, I moved to Amsterdam where I interned at Random Studio. I worked on tech installations for different brands such as Nike and Hermès, and also had the opportunity to do a workshop for Random about the Hyper Way - focusing on team building and feedback.

I now have the skills to be equally comfortable with working on both sides of the spectrum - analog & digital.  I'm looking to use all this experience and knowledge to create unforgettable experiences for people.

If you have any project you would like to discuss, don't hesitate to drop me a line!